The aim of the programme is to help reveal the
nation’s hidden UV damage that is invisible to the naked eye in
a bid to make us all more aware of the importance of good sun
protection habits for life. The reality is, we need to start education
as early as possible as melanoma is the most prevalent cancer
in young Australian’s aged 15-29 years.
“As Aussies we regularly hear about UV damage, premature ageing
and skin cancer but this isn’t resulting in action and the statistics
speak for themselves - 384,342 Australians are diagnosed with
skin cancer each year, that’s over 1000 people every day2. As
a nation we have the highest number of melanoma cases in the world
and this is why we hope the SunSense UV Photobus will help get
Australian heads out of the sand and thinking more seriously about
day to day protection and skin related illnesses.” says Dr Kerryn
Greive PhD, Head of Research and Development, Ego Pharmaceuticals.
SunSensibility ambassador and TV commentator, Carrie Bickmore
will launch the SunSense initiative in Sydney on October 9 and
talk of her personal experience with UV damage. “To say that I
was shocked when I saw my UV analysis is an understatement. My
score was 42 out of 100 and well below the average. Growing up
in the sun, using limited sun protection, and now seeing the cumulative
damage as a result, it has certainly hit home that I need to be
more vigilant with both myself and my son. I strongly encourage
everyone to get their skin checked by a SunSense consultant when
the bus arrives in your community. It’s available to everyone
for free.” says Carrie.
Leading Dermatologist, Dr Phillip Artemi adds: “Serious skin
damage is fast becoming a detrimental by-product of living under
some of the world’s strongest UV rays. 80% of lifetime sun exposure
can occur before the age of 18, so vigilant sun protection habits,
taught from an early age are essential in curbing the statistics.
Each of us has a responsibility to ourselves and our families
to take better care of our skin.”
The Photobus tour and its team of SunSense skin consultants will
travel to 21 metro and regional locations across QLD, NSW, VIC,
SA and WA from 9th October until 5th December.